SDE: Marketing Education

Marketing Education


Marketing Education is the teaching and learning of the multi-faceted, critical business function, undergirded by such social sciences as economics, psychology, and sociology. The successful performance of marketing relies on the application of mathematics and English principles, use of scientific problem solving, and application of technology to marketing situations and problems. American Marketing Association (2007) defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

The pace at which marketing activities are changing has accelerated due to environmental shifts taking place in the business world: down-sizing, outsourcing, off-shoring, mergers, global competition, world markets and technological innovations. These changes impact the skills, attitudes, and abilities needed for success in today’s workplace. Effective Marketing Education provides those skills.


  • Academic Foundation Competencies (apply to all CTE areas) [PDF]
  • Career and Technical Education Assessment/Marketing Education [PDF]
  • Connecticut Career Pathways/Marketing Careers Education
    • International Marketing [PDF] [Excel]
    • Marketing Distribution and Logistics [PDF] [Excel]
    • Marketing Information Management and Research [PDF] [Excel]  
    • Retail Merchandising [PDF] [Excel]


Teachers and Administrators



    Suzanne Vita Loud   
    Phone: (860) 713-6746
    Facsimile: (860) 713-7030
    Major Responsibilities:

        Cooperative Work Education

        Marketing Education

        Medical Careers

        Mastery-Based Learning

  • Content Last Modified on 8/9/2017 8:45:10 AM